Brand identity, art direction, event production, illustration, and marketing design

Oakland, CA.

    Kawaii was a monthly trap music event whos brand identity aimed to attract a larger audience by conveying a fun and playful aesthetic. Taking cues from Japanese manga and pop culture, the art direction for year 2 incorporated current rappers illustrated into manga characters to reflect the brand's target demographic. In addition to art direction and marketing design, I was also responsible for event organizing and booking.

Bi-weekly year 1 branding Bi-monthly year 2 branding

Art, Brand, Creative, & Design
Oakland, Calif. + Miami, Fla